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U.S. Advertising Industry Analysis

UpdatedOct 29, 2023
DataAggregated Company Financials
Companies91
  • 7D-5.5%
  • 3M-23.4%
  • 1Y3.1%
  • YTD6.7%

Over the last 7 days, the Advertising industry has dropped 5.5%, driven by Trade Desk declining 9.7%. Meanwhile, Clear Channel Outdoor Holdings actually outperformed within the industry, gaining 9.1% in the last week. This takes the industry's 12 month performance to a gain of 3.1%. Looking forward, earnings are forecast to grow by 28% annually.

Industry Valuation and Performance

Has the U.S. Advertising Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Sun, 29 Oct 2023US$72.4bUS$42.7bUS$441.8m13.8x163.9x1.7x
Tue, 26 Sep 2023US$78.8bUS$42.7bUS$391.3m17.7x201.3x1.8x
Thu, 24 Aug 2023US$83.1bUS$41.6bUS$385.7m15.4x215.3x2x
Sat, 22 Jul 2023US$89.5bUS$41.2b-US$136,646,926.0014.8x-655.2x2.2x
Mon, 19 Jun 2023US$90.1bUS$41.2b-US$192,797,906.0015.9x-467.5x2.2x
Wed, 17 May 2023US$79.8bUS$41.1b-US$182,286,934.0015.4x-437.7x1.9x
Fri, 14 Apr 2023US$80.8bUS$42.6bUS$154.8m17.1x522.2x1.9x
Sun, 12 Mar 2023US$73.1bUS$42.4bUS$121.5m22x601.6x1.7x
Tue, 07 Feb 2023US$77.8bUS$40.7bUS$2.0b19.1x38.7x1.9x
Thu, 05 Jan 2023US$67.6bUS$40.4bUS$2.1b13.7x32.3x1.7x
Sat, 03 Dec 2022US$72.5bUS$40.3bUS$2.1b14.5x34.4x1.8x
Mon, 31 Oct 2022US$69.4bUS$39.5bUS$2.0b15x33.9x1.8x
Wed, 28 Sep 2022US$38.0bUS$38.0bUS$2.0b10.6x18.5x1x
Fri, 26 Aug 2022US$44.1bUS$38.1bUS$2.1b15.3x21x1.2x
Sun, 24 Jul 2022US$40.9bUS$37.9bUS$2.1b11.8x19.3x1.1x
Tue, 21 Jun 2022US$40.5bUS$37.8bUS$2.2b11.2x18.4x1.1x
Thu, 19 May 2022US$47.4bUS$37.8bUS$2.2b16.9x21.3x1.3x
Sat, 16 Apr 2022US$50.9bUS$36.8bUS$2.3b22.4x22.5x1.4x
Mon, 14 Mar 2022US$49.3bUS$36.6bUS$2.3b14.3x21.3x1.3x
Wed, 09 Feb 2022US$56.7bUS$35.7bUS$2.0b20.7x28.5x1.6x
Fri, 07 Jan 2022US$56.9bUS$35.9bUS$1.7b14.2x34x1.6x
Sun, 05 Dec 2021US$55.0bUS$35.8bUS$1.7b18.5x31.6x1.5x
Tue, 02 Nov 2021US$55.9bUS$33.0bUS$1.9b21.8x29.4x1.7x
Thu, 30 Sep 2021US$55.6bUS$32.4bUS$1.9b15.9x29.3x1.7x
Sat, 28 Aug 2021US$55.6bUS$32.5bUS$1.9b18.8x29.2x1.7x
Sun, 04 Jul 2021US$59.2bUS$32.4bUS$1.9b17.1x31.4x1.8x
Wed, 07 Apr 2021US$52.5bUS$30.4bUS$1.2b22.9x44.5x1.7x
Sat, 09 Jan 2021US$43.6bUS$30.3bUS$351.7m17.2x124x1.4x
Price to Earnings Ratio

48.8x


Total Market Cap: US$28.5bTotal Earnings: US$584.5mTotal Revenue: US$29.6bTotal Market Cap vs Earnings and Revenue0%0%0%
U.S. Advertising Industry Price to Earnings3Y Average 92.6x202120222023
Current Industry PE
  • Investors are optimistic on the American Advertising industry, and appear confident in long term growth rates.
  • The industry is trading at a PE ratio of 164x which is higher than its 3-year average PE of 92.6x.
  • The industry is trading close to its 3-year average PS ratio of 1.6x.
Past Earnings Growth
  • The earnings for companies in the Advertising industry have declined 8.9% per year over the last three years.
  • Meanwhile revenues for these companies have grown 13% per year.
  • This means that although more sales are being generated, either the cost of doing business or the level of investment back into businesses has increased, which has decreased profits.

Industry Comparison

How does U.S. Advertising compare with similar industries?

US Market-2.43%
Telecom-5.52%
Media-7.92%
Advertising-5.47%
Publishing-4.24%
Broadcasting-4.37%
Cable and Satellite-9.34%
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
CCO Clear Channel Outdoor HoldingsUS$1.209.1%
+US$48.3m
-22.6%PS0.2x
OMC Omnicom GroupUS$73.990.07%
+US$9.9m
1.9%PE10.5x
STGW StagwellUS$4.241.2%
+US$5.8m
-44.4%PS0.2x
SCOR comScoreUS$0.647.5%
+US$4.3m
-45.5%PS0.2x
ADTH AdTheorent Holding CompanyUS$1.183.5%
+US$3.5m
-47.3%PE6.4x
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Latest News

HHS

US$6.14

Harte Hanks

7D

3.9%

1Y

-48.7%

STGW

US$4.24

Stagwell

7D

1.2%

1Y

-44.4%

ADTH

US$1.18

AdTheorent Holding Company

7D

3.5%

1Y

-47.3%

SCOR

US$0.64

comScore

7D

7.5%

1Y

-45.5%

IPG

US$27.56

Interpublic Group of Companies

7D

-0.5%

1Y

-8.9%

ADV

US$2.16

Advantage Solutions

7D

-13.3%

1Y

-35.1%

TTD

US$66.86

Trade Desk

7D

-9.7%

1Y

24.5%

CRTO

US$27.68

Criteo

7D

-3.9%

1Y

13.8%

FLNT

US$0.49

Fluent

7D

4.6%

1Y

-61.2%

TGL

US$0.47

Treasure Global

7D

24.7%

1Y

-74.3%

IAS

US$11.14

Integral Ad Science Holding

7D

-5.4%

1Y

41.0%

CCO

US$1.20

Clear Channel Outdoor Holdings

7D

9.1%

1Y

-22.6%

PERI

US$24.35

Perion Network

7D

-4.9%

1Y

3.6%

MGNI

US$6.60

Magnite

7D

-6.3%

1Y

-9.8%

TTGT

US$25.26

TechTarget

7D

-4.8%

1Y

-61.9%