Amazon.com Valuation

Is AMZN undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

3/6

Valuation Score 3/6

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Below Fair Value

  • Significantly Below Fair Value

  • Analyst Forecast

Key Valuation Metric

Which metric is best to use when looking at relative valuation for AMZN?

Other financial metrics that can be useful for relative valuation.

AMZN key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue2.6x
Enterprise Value/EBITDA19.2x
PEG Ratio2.3x

Price to Earnings Ratio vs Peers

How does AMZN's PE Ratio compare to its peers?

The above table shows the PE ratio for AMZN vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyPEEstimated GrowthMarket Cap
Peer Average34.2x
BABA Alibaba Group Holding
18.4x16.6%US$210.6b
PDD PDD Holdings
24.6x16.6%US$138.5b
JD JD.com
13.7x14.9%US$40.8b
MELI MercadoLibre
81.1x27.8%US$61.4b
AMZN Amazon.com
68.3x28.0%US$1.4t

Price-To-Earnings vs Peers: AMZN is expensive based on its Price-To-Earnings Ratio (68.3x) compared to the peer average (34.4x).


Price to Earnings Ratio vs Industry

How does AMZN's PE Ratio compare vs other companies in the Global Multiline Retail Industry?

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
Industry Avg.n/a25.2%
n/an/an/a
No. of CompaniesPE048121620

Fetching data

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
Industry Avg.n/a25.2%
n/an/an/a
No more companies

Price-To-Earnings vs Industry: AMZN is expensive based on its Price-To-Earnings Ratio (68.3x) compared to the Global Multiline Retail industry average (19x).


Price to Earnings Ratio vs Fair Ratio

What is AMZN's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

AMZN PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio65.7x
Fair PE Ratio52.9x

Price-To-Earnings vs Fair Ratio: AMZN is expensive based on its Price-To-Earnings Ratio (68.3x) compared to the estimated Fair Price-To-Earnings Ratio (53.3x).


Share Price vs Fair Value

What is the Fair Price of AMZN when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: AMZN ($132.71) is trading below our estimate of fair value ($169.63)

Significantly Below Fair Value: AMZN is trading below fair value by more than 20%.


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst AMZN forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUS$132.71
US$172.48
+30.0%
10.2%US$230.00US$136.00n/a50
Oct ’24US$127.12
US$170.74
+34.3%
10.6%US$230.00US$135.00n/a49
Sep ’24US$138.12
US$169.95
+23.0%
11.2%US$230.00US$129.90n/a51
Aug ’24US$131.69
US$147.20
+11.8%
13.1%US$220.00US$99.00n/a52
Jul ’24US$130.36
US$142.96
+9.7%
13.5%US$220.00US$90.00n/a51
Jun ’24US$122.77
US$138.37
+12.7%
13.8%US$220.00US$90.00n/a47
May ’24US$102.05
US$138.71
+35.9%
14.3%US$220.00US$90.00n/a48
Apr ’24US$103.29
US$137.86
+33.5%
14.4%US$220.00US$90.00n/a49
Mar ’24US$92.17
US$137.80
+49.5%
13.9%US$210.00US$90.00n/a49
Feb ’24US$105.15
US$135.84
+29.2%
15.6%US$210.00US$80.00n/a48
Jan ’24US$84.00
US$141.06
+67.9%
17.7%US$250.00US$80.00n/a48
Dec ’23US$95.50
US$143.74
+50.5%
16.6%US$250.00US$103.00n/a47
Nov ’23US$96.79
US$146.04
+50.9%
19.0%US$250.00US$80.00n/a48
Oct ’23US$113.00
US$173.36
+53.4%
14.5%US$270.00US$110.00US$127.1249
Sep ’23US$127.82
US$173.71
+35.9%
14.7%US$270.00US$110.00US$138.1250
Aug ’23US$135.39
US$174.94
+29.2%
14.5%US$270.00US$110.00US$131.6951
Jul ’23US$109.56
US$175.90
+60.6%
15.7%US$270.00US$107.00US$130.3649
Jun ’23US$121.68
US$180.32
+48.2%
12.1%US$232.75US$112.50US$122.7749
May ’23US$124.28
US$186.29
+49.9%
10.9%US$232.75US$112.50US$102.0549
Apr ’23US$163.56
US$205.00
+25.3%
8.1%US$250.00US$140.00US$103.2948
Mar ’23US$151.14
US$206.45
+36.6%
6.8%US$250.00US$166.65US$92.1746
Feb ’23US$151.19
US$206.01
+36.3%
6.3%US$250.00US$180.00US$105.1546
Jan ’23US$166.72
US$206.26
+23.7%
6.1%US$250.00US$188.55US$84.0047
Dec ’22US$172.19
US$205.66
+19.4%
5.6%US$250.00US$188.75US$95.5047
Nov ’22US$165.91
US$205.55
+23.9%
5.5%US$250.00US$188.75US$96.7946
Oct ’22US$164.16
US$209.11
+27.4%
6.0%US$250.00US$188.75US$113.0046

Analyst Forecast: Target price is more than 20% higher than the current share price and analysts are within a statistically confident range of agreement.


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